Marketing campaign

CPhI Worldwide is supported by a carefully planned and comprehensive marketing campaign.  For the 2008 event this will include:

• Editorial coverage and advertising in an international portfolio of B2B publications that serve the pharmaceutical and pharma-chemical industry
• Targeted direct mail campaigns to companies active in the pharmaceutical ingredients arena.
• Mailings of pre-registration tickets for free and fast track entrance into CPhI Worldwide, ICSE and P-MEC.
• A comprehensive CPhI Worldwide catalogue that will also serve as a buyers' guide after the show
• The online catalogue: Wayfinder, available in early 2008 until a week after the event.
• The CPhI Show Daily will be produced and distributed during the event. This is the only publication sanctioned by CPhI Worldwide to report on daily activities, events and show news as it happens.