Karima Yadi

Global Marketing Manager
Becton Dickinson & Co

Karima Yadi is Senior Marketing Manager at BD. She joined BD in September 2018. Her responsibilities include strategic marketing for BD autoinjector platform. She held different roles of increasing responsibility within Pfizer Inc in Marketing and Business Development, and at Zoetis in Regional Marketing for the Companion Animal Business Unit. Mrs Yadi has deep experience in product launches and product life cycle management, from the development phase to the commercialization phase. She holds a BSc Hon in Management Science from University of Warwick Business School, and a Master degree M.Sc. International Business Management from London South Bank University.