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We have rescheduled the event out of the busy summer holiday season and back to a more traditional CPhI Worldwide calendar slot taking place from 9th – 11th November 2021, at the original venue, Fiera Milano.
The new dates will also hopefully ensure COVID vaccination programmes are well advanced, creating more certainty around international travel and ensuring the event is as successful as possible, delivering you the same opportunities and the experience you’ve come to expect from CPhI Worldwide.
We wanted to inform our visitors and exhibitors as soon as possible so that you have ample time to rearrange your travel and accommodation as necessary.
Any queries relating to hotel or travel bookings should be addressed directly with your individual agent. Queries about hotels booked through the event website or directly with our accommodation partner should be directed to bnetwork directly by contacting them on [email protected]
Any queries relating to hotel or travel bookings should be addressed directly with your travel provider. Queries about hotels booked through our accommodation partner bnetwork should be directed to [email protected]
As an organizer of more than 400 shows around the world, while always prepared for all possible scenarios, we are
confident the show will take place in November 2021. For CPhI Worldwide, as long as there is not a ban on events, we have already investigated and planned all possible options to hold the show and keep it safe. As the situation and related regulations can change at any moment, we are ready to adapt our measures, actions and activities to reflect these changes.
The event is being organised in accordance with the industry-wide AllSecure Standard to ensure the highest standards of safety, hygiene, cleanliness and operational effectiveness for all participants. We are now successfully trading AllSecure live events in China, Japan, UAE and the United States based on these standards. Please see this website for more details.
While the number of visitors is one of the event industry’s metrics to measure the success of a trade show, we always believe that quality should take precedence over quantity. Therefore, should we ever consider taking such a step, the number of visitors will not alone be a measure or a criteria on which to base such a decision.
That is why we will focus on the ROI of more than one or two criteria. And this will be based on timely market surveys, detailed analysis and projections.
We will follow all local government rules that are in place at the time of the event including hall and venue density.
Our hybrid model is based on engaging all attendees and visitors both before and after the in-person event. Unlike previous editions, we will enable attendees to access the matchmaking platform post-show to give them a chance to network in case they are unable to travel. Other platforms like CPhI Discover, Webinar series etc. will provide those companies that are unable to exhibit with opportunities to engage and network.
For the time being, the decision has already been taken to hold the show and we are preparing for that. However, we will still regularly monitor closely local and international developments with our partners and local authorities. If such a decision needs to be made, it will be timely to minimize the impact.
With the implementation of Informa AllSecure standard, we have adapted meeting spaces to be fully compliant but also to fulfil the needs of our attendees. We will be having bigger meeting lounges, where tables will be distributed to enable privacy and also ensure social distancing.
Online pre-registration including a health declaration will be required to attend the event to reduce the crowds in the registration areas. Onsite registration will not be possible. The entrances and registration areas will be spread around the venue and will be designed to allow for safe queueing and contact-less access into the venue.
Crowd Density Modelling calculations have been done to determine how many attendees can be in the halls at one single point in time. The number of attendees that can enter the venue depends on the size of the event and the space available. CPhI has a large enough space to accommodate our historic number of attendees.
We’ve created a smoother onboarding experience from registration through to the platform. Once in the platform search, filter and bookmark options are all available to help you find what you’re looking for as quickly as possible. The more you interact the more the platform supports your search with AI-driven recommendations.
Within this new platform the video feature is more robust, keeping disruption during the virtual meeting to a minimum.