What did the industry learn in 2015? What are the top three trends to look out for in 2016? What are the biggest challenges facing the industry in the year ahead? We let Willliam Looney, from our advisory board answer all these questions and more.
William Looney is the Editor-in-Chief of Pharmaceutical Executive magazine, a monthly print and weekly on-line publication with a circulation of approximately 90,000 focused on the “c suite” concerns of senior managers in the biopharmaceutical industry. In addition to editorial content, he is responsible for supporting the brand through related educational media activities and serving as a thought leader in contacts between the magazine and a wide variety of organizations. He is also a member of the CPhI Advisory Board.