is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Japanese culture has a profound impact on decision-making and ultimately business relationships.
We’ve gathered some tips below, to make sure you make the best first impression possible at CPhI Japan.
1. Prepare Your Stand
2. Cultural Tips & Etiquette
For extra tips, read our article about Business Etiquette in Japan.
3. Promote Your Stand