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Marketing Workshop
Elevate your brand identity in pharma

Don’t forget to bring your headphones!

This year, our theaters on the show floor will be ‘silent theaters’, bring your own headphones to listen to speaker audio through your mobile device.

Todd Kuna
CG Life
VP, Business Development
Susan Stipa
CG Life
Executive Vice President, Biopharma Life Sciences
Larry Koplow
CG Life
Group Director, Brand Strategy
Megan Starshak
CG Life
Senior Brand Strategist
Chris Weber
CG Life
Senior Vice President Strategy


Location: Conference Theater 2 | Date: May 9th 2024

09:15-10:30 (EST)
Branding Yourself in a Crowded Market

It can be difficult to stand out when you’re looking to attract new pharma partners. Reputation and referrals are key, but they aren’t always enough. To be seen as unique and increase awareness with potential partners, consider examining and better establishing your brand, so your audiences know what you stand for, why it’s relevant, and how it’s different.


This interactive, engaging workshop will review the elements of branding your business and sharpening your communications. The conversation and exercises will be focused specifically around the challenges of service providers in the pharmaceutical space.

We’ll get participants to start thinking about their brands more deeply, focusing on aspects including:

  • Defining your unique value props
  • Focusing on brand story as a differentiator
  • Identifying what’s truly important to key decision makers, including their pain points, hurdles, and motivations
  • Examining positioning and communication white space
  • Uncovering foundational insights than can help you reframe your communications
Full agenda
Full conference agendas
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