Digital Integration Across Packaging, Labelling and Product Information
Day 3 Packaging & Device Innovation Stage
07/10/2026 10:30 - 11:15am
Contributors
Stefan Schwarzfischer : Executive Director - PharmaLedger Association
Ali Badiei : Head Digital Solutions - Gerresheimer
Thomas Endress : Executive Director - Merck Group
Digital transformation is reshaping how pharmaceutical companies manage packaging, labelling, and product information, creating opportunities for sustainability, supply chain efficiency, and enhanced patient engagement while introducing new challenges around regulatory alignment, cybersecurity, and operational resilience.
This session examines the practical realities of implementing electronic product information (EPI), smart packaging technologies, and digitalized supply chain systems, exploring how companies can build compelling business cases and navigate the tension between innovation and risk management. Through cross-functional perspectives from packaging innovation, regulatory affairs, and digital security experts, attendees will gain actionable insights into balancing digital ambition with operational continuity.
Key Topics:
- Electronic Product Information (EPI): Building quantified business cases and overcoming regulatory barriers.
- Smart Packaging Integration: Implementing serialization, track-and-trace, and patient engagement technologies.
- Digital Supply Chain Challenges: Navigating implementation barriers and cross-functional collaboration requirements.