Available for stands under 60 sqm
Modular Stand Design (MSD) is a ready-made exhibition stand solution that makes stand design easy and sustainable. This modular exhibition stand approach eliminates complexity, allowing you to focus on your event strategy whilst A-Booth's exhibition experts handle all technical and design work. Despite being ready-made, you maintain complete creative control through simple personalisation.
Maintain full creative control without the complexity. The MSD Boutique is your personalisation platform where browsing and selecting enhancements is as simple as online shopping. Explore add-on options at your own pace, then work with A-Booth's exhibition specialists who guide you through selections that align with your strategic objectives and brand identity.
Browse the MSD Boutique's user-friendly platform
Explore personalisation options with clear visuals and descriptions
Discuss your selections with A-Booth specialists for expert recommendations
Purchase your chosen enhancements directly through the platform
A-Booth handles all implementation and integration
Your modular reusable exhibition stand design comes with fixed pricing that never changes. All transportation, logistics, and planning costs are included. No hidden fees. No budget overruns. No unexpected invoices after the show.
Your modular exhibition stand includes some custom printed graphics, LED lighting, and quality materials, all managed by A-Booth. Arrive to find your brand professionally displayed and ready to make an impact among CPHI attendees.
All MSD stands automatically achieve Gold-level certification in the Better Stands Programme. Your modular reusable exhibition stand design uses reusable materials and sustainable practices, with zero additional effort required from you.
This automatic Gold-level achievement surpasses the Bronze-level requirement for Basic Package (formerly Space Only) exhibitors, positioning your company as an industry leader in sustainable exhibition practices.
A-Booth representatives remain available throughout the event. Focus entirely on your strategic objectives, connecting with prospects, showcasing innovations, building partnerships. Expert support is readily available if needed.
Complete dismantling and removal handled entirely by A-Booth. Sustainable disposal and recycling managed automatically. You can immediately focus on following up with new connections whilst the exhibition experts handle the rest.
Now make it exceptional.
Switch to MSD and let A-Booth handle everything.
Start with MSD and experience
hassle-free exhibition success.
Whether you prioritised creative control or operational simplicity, Modular Stand Design delivers both. You get the professional impact that makes your investment worthwhile, plus the streamlined execution that keeps you focused on strategy.
Modular Stand Design (MSD) | Basic Package (formerly Space Only) | Shell Stand | |
Cost and budget Cost and budget | Cost and budget Medium budget | Cost and budget Highest budget | Cost and budget Smaller budget |
Custom graphics Custom graphics | Custom graphics Some custom printed graphics | Custom graphics Separate supplier | Custom graphics Not included |
Personalisation Personalisation | Personalisation Extensive via MSD Boutique | Personalisation Full control, complex | Personalisation Limited |
Expert guidance Expert guidance | Expert guidance Full A-Booth support | Expert guidance Self-managed | Expert guidance Basic |
Multiple supplier management Multiple supplier management | Multiple supplier management Single point of contact (A-booth) | Multiple supplier management Required | Multiple supplier management Required for add-ons |
Now make it exceptional.
Switch to MSD and let A-Booth handle everything.
Start with MSD and experience
hassle-free exhibition success.
Modular Stand Design adapts to your booked space. Each configuration includes everything you need for a professional presence: structure, graphics, furniture, lighting, carpet, and expert setup. Select the size that matches your space and personalise through guided support from A-Booth's exhibition specialists.
Please note: Final inclusions and specifications are subject to your individual contract terms and conditions. Always refer to your official booking contract for definitive details.
6 sqm. of full colour graphics included
Now make it exceptional.
Switch to MSD and let A-Booth handle everything.
Start with MSD and experience
hassle-free exhibition success.
Please note: Final inclusions and specifications are subject to your individual contract terms and conditions. Always refer to your official booking contract for definitive details.
9 sqm of full colour graphics included
Now make it exceptional.
Switch to MSD and let A-Booth handle everything.
Start with MSD and experience
hassle-free exhibition success.
Please note: Final inclusions and specifications are subject to your individual contract terms and conditions. Always refer to your official booking contract for definitive details.
12 sqm of full colour graphics included
Please note: Final inclusions and specifications are subject to your individual contract terms and conditions. Always refer to your official booking contract for definitive details.
16.5 sqm of full colour graphics included
Now make it exceptional.
Switch to MSD and let A-Booth handle everything.
Start with MSD and experience
hassle-free exhibition success.
Please note: Final inclusions and specifications are subject to your individual contract terms and conditions. Always refer to your official booking contract for definitive details.
21 sqm of full colour graphics included
Now make it exceptional.
Switch to MSD and let A-Booth handle everything.
Start with MSD and experience
hassle-free exhibition success.
Modular Stand Design (MSD) is a ready-made exhibition stand solution specifically designed for CPHI Milan that makes stand design easy and sustainable. This modular exhibition stand approach provides a professional foundation that you can fully personalise through guided support from A-Booth's exhibition experts. Despite being ready-made, you maintain complete creative control whilst A-Booth handles all technical complexities, logistics, and coordination.
MSD eliminates the typical challenges of exhibition stand design, multiple contractor coordination, unexpected costs, complex logistics; allowing you to focus on your event strategy and business objectives rather than stand management.
A-Booth is your expert partner for modular exhibition stand design and build, founded in 1999. With over two decades of experience creating successful exhibition concepts throughout Europe, A-Booth has grown from 100m² to a current 2,500m² warehouse, maintaining an inventory of more than 1,500 parts and 9,500m² of system walls.
Why trust A-Booth:
A-Booth's experience and infrastructure ensure your modular exhibition stand is professionally designed, expertly constructed, and flawlessly executed.
Absolutely. Despite being a ready-made solution, MSD offers complete customisation to express your brand identity through the MSD Boutique: your personalisation platform supported by A-Booth's exhibition specialists every step of the way.
Full brand expression includes:
The guided process:
You maintain complete creative control. The complexity is simply removed through expert support. You're never navigating decisions alone; A-Booth specialists work closely with you to ensure your selections align with your strategic objectives and brand identity whilst managing all technical aspects and supplier coordination.
Yes. If you've already booked a Basic Package stand (formerly Space Only) or Shell Stand, you can switch to Modular Stand Design. This change simplifies your exhibition experience whilst enhancing your professional presence.
Benefits of switching:
From Basic Package to MSD:
From Shell Stand to MSD:
Show day is stress-free with MSD. All complex work is handled before you arrive.
Day before CPHI Milan opens:
Your only tasks:
During the show:
After the show:
You simply arrive, check your completed stand, add your products, and concentrate entirely on achieving your exhibition objectives.
Modular Stand Design is available for stands under 60 sqm at CPHI Milan 2026. This size range is ideal for modular exhibition stand solutions, offering the perfect balance of impact and streamlined execution.
Available configurations:
Each configuration includes complete professional setup with structure, graphics, furniture, lighting, and expert installation. Select the configuration matching your booked space and personalise through guided support from A-Booth's exhibition specialists.
