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Reports

How ProCaps used targeted digital advertising as a springboard to success

Case Study: ProCaps

Discover how we enabled our client, Procaps, to educate their ideal audience about their technology across CPHI websites and drive quality on-site meetings at CPHI North America.


Having worked with CPHI for over 20 years, it was natural that Procaps turned to us for help when they were looking to expand their presence in North America and promote its sofgel advanced technologies.


Together, we devised a blended and multichannel solution to generate brand awareness, educate the right audience about their technology, and drive quality face-to-face meetings at CPHI North America.

Campaign results

Overview

63,740
Infographic Impressions
363
Clicks
0.34%
CTR (Click-through rate)
7
Meetings (Face-to-face meetings at CPHI North America)
Cityscape Events

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